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EK MINUTE - Pause & Play
"Ek Minute" is an attempt to lift our spirits and evoke a feeling of hope– starting from a basic dot and evolving into infinite possibilities of creative expressions. Injecting a welcome dose of energy into every piece to authentically reflect its back-to-nature sentiment. Driving a burst of optimism with a bright joyous colourful palette as we crave tactility in a digital-first world. A contemporary design collection of handwoven ikat and extra weft sarees inspired by women of today, celebrating life with hope and freedom in this new normal.