The much anticipated holiday sale is live. Shop our exclusive collection of handwoven silk sarees to jazz up your wardrobe. From smooth texture to traditional motifs, from vibrant colours to admirable thread works, these sarees have everything a woman desires. Get up to 10% off on these beautiful silk sarees. Offers are valid till 10th January 2022.
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The handloom & handicraft sector is the second biggest employer in rural India after agriculture. A huge industry of handmade booms in local rural & urban markets across the country. The handloom sector requires few resources and the entire process of creating a handmade fabric has a very low carbon footprint. Most raw materials are sourced from nature and the use of electric machines is almost nil. It is small scale and involves both men and women in producing the textile, which teaches self-reliance, sufficiency and symbolic resistance to mass- produce. A meter of handwoven fabric requires an inter-dependency between the farmer, ginners, spinners, dyers, carpenters, weavers, and many more people. This dependency is not hierarchical but cohesive, not self-centered but a mutual interest in survival. It's a celebration of weaving lives together.
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