For the Love of the Loom

Like most fashion school graduates, Gunjan Jain began working in the apparel export industry based in the urban centres of Delhi and Bangalore. But soon she was disillusioned with the industrial process of making clothes and their resultant commoditisation. Factory and assembly process of creating clothing lacked the collective union she wished to be associated with. That led to her packing her bags in 2007 to move to Odisha, where she set up her design studio Vriksh in Bhubaneshwar in 2008. Read More at For the Love of the Loom.