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Vriksh featured in leading fashion publications, blogs, and social media channels, inspiring many to embrace sustainable fashion and traditional crafts.

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Gunjan Jain, founder of Vriksh Designs, a design studio working with weavers in Odisha, continues the traditions of single-ikat and extra-weft weaves, and uses...

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by Selvedge Team September 24, 2021 “We aim to highlight the people and the processes behind the textiles”, says Gunjan Jain,...

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By The Voice of Fashion   With a new e-commerce portal and an ambitious new collection of ikat saris, textile...

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Designer Gunjan Jain is focused on reinterpreting the traditional design vocabulary of Odisha through designing detail-oriented textiles.
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Bali Jatra, a contemporary design collection in handwoven silk saris reimagined after an extensive research on motifs, patterns, colours and references of textiles that were traded during that period. 
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Gunjan has not only made the weaves of Odisha her own but also its culture, people and language. 
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“Those early years in Odisha with one of the world’s oldest and greatest traditions of ikat weaving changed my life”
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The aesthetics are classical but the execution is contemporary. My interest was piqued and I knew I had to learn more about Vriksh and its founder, Gunjan Jain.
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With each lap the Industrial Revolution makes, the lines between machine and human wear thin. A once-respected artisan morphs into a labourer and then, an operator. Soon, only wisps of human touch will remain.
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A young textile designer finds her passion in the weaving villages of Odisha
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A show of traditional textiles heralds efforts to revive Odisha's rare handlooms

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Having done her designing course from Pearl Academy of Fashion, New Delhi, Gunjan set up ‘Vriksh’, an alternate design studio in Bhubaneswar, in 2008 to produce works in handloom using natural materials and traditional practices.
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